Ford ad 2023 – Go Break It

AMV BBDO creates an interesting ad for FORD to promote the all-new Ranger. The main idea of the Ford ad 2023 is “The all-new Ranger has arrived, but perhaps it’s just a little too polished….”
Marcus Söderlund directed the 90-sec advert through Academy Films.

The music of the Ford ad 2023 is the song “Love is Strange” by Mickey and Sylvia.

Conclusions

An exciting advertisement, unusual for a car advertisement, where the presented car is clean and shiny. In the FORD ad 2023, the pickup truck arrives clean, but immediately the new owner does everything to make it as dirty as possible.

PROS

• An interesting idea
• The advertisement is centered around the Ranger.
• The strengths of the Ranger are well highlighted.

CONS

• Except for the frame before the final explosion, the driver seems to be torturing his car.

Credits
Creative agency: AMV BBDO
CCOs: Nadja Lossgott, Nicholas Hulley
ECD: Martin Loraine
Creative team: David Westland and Jeremy Tribe
Strategy team: Stephen Wallace
Account team: Tom Shattock, Kate Harris, Giselle Tooth and Richard Emanuel
Film producer: Rory Elms
Art producer: Kirstie Johnstone
Project manager: Vaishali Vaghela
Production company: Academy Films
Director: Marcus Söderlund
Production company EP: Medb Riordan
Production Company Producer: Ash Lockmun
Sound design: Parv Thind
Sound studio: Wave
Sound studio executive producer: Eleanor Brandwood
Music supervision: Eclectic
Post-production: Ninetween Twenty
Post-production producer: Chee Yen Wang
Editor: Thomas Grove Carter
Editor producer: Noreen Khan
Photographer: Sebastian Staub
Photography agent and production: Staub Studios Gmbh
Media agency: Mindshare
Activation agency: VMLY&R
Social/digital agency: Rapp
Senior project manager: Rosie Atherfold
Motion design lead: Rob Dewell
Creative (digital): Ruby Randall Cutler
Copywriter (digital): Lily Barclay
Senior creative artworker: Steve Hopkins
Senior designer: Ian Mills
General manager, Europe, Ford Pro: Hans Schep
Director, vehicles, Ford Pro: Brendan Lyne
Marketing and communications manager, Ford Pro: Richard Beard
Brand content manager, Ford Pro: Pushi Jaswant