Liberty Mutual ads 2023

TV Commercial Review

Memorable
Effective
Style
Heart or Humor
Execution

Hilarious

The Liberty Mutual Insurance marketing team had a strong start in 2023. Most of the Liberty Mutual ads in 2023 are hilarious and well-executed!

List of the best Liberty Mutual ad 2023:

  • Car Wash advert: LiMu and Doug deploy their squeaky-clean tactics to help people
  • save.
  • Electric Unicycle advert: With the money you save, try electric unicycling. Just wear a helmet. And a life preserver.
  • Catchy Song: Something to help you remember
Liberty Mutual ads 2023
LiMu Emu & Doug stars in Liberty Mutual advert Car Wash

The fictional dynamic duo LiMu Emu and Doug are passionate about saving people from overpaying for one-size-fits-all insurance. LiMu Emu and Doug bring a new twist to the classic buddy-cop duo – partners guided by the notion that it’s a crime to pay for things you don’t need – going above and beyond to ensure they do their duty.

“We’re introducing this memorable duo of LiMu Emu and Doug to demonstrate Liberty Mutual’s customized approach to insurance with a bit of surprise and humor,” said Emily Fink, chief marketing officer of Global Retail Markets (U.S.) at Liberty Mutual Insurance.

The creative content was developed by Goodby Silverstein & Partners (GS&P).

“The insurance category is a competitive space, and there is a need to break through to capture people’s attention,” said Jeff Goodby, co-chairman and partner at GS&P. “LiMu and Doug bring a much-needed emu-and-human-sidekick elegance to it all. It’s fun and memorable, and this is only the beginning for Liberty Mutual.”

Funny

9.4

The ads are pretty funny.

Memorable10.0
Effective8.0
Style9.0
Heart or Humor10.0
Execution10.0
Reader Rating: ( 1 vote ) 9

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