Liberty Mutual ads 2023

TV Commercial Review

Heart or Humor


The Liberty Mutual Insurance marketing team had a strong start in 2023. Most of the Liberty Mutual ads in 2023 are hilarious and well-executed!

List of the best Liberty Mutual ad 2023:

  • Car Wash advert: LiMu and Doug deploy their squeaky-clean tactics to help people
  • save.
  • Electric Unicycle advert: With the money you save, try electric unicycling. Just wear a helmet. And a life preserver.
  • Catchy Song: Something to help you remember
Liberty Mutual ads 2023
LiMu Emu & Doug stars in Liberty Mutual advert Car Wash

The fictional dynamic duo LiMu Emu and Doug are passionate about saving people from overpaying for one-size-fits-all insurance. LiMu Emu and Doug bring a new twist to the classic buddy-cop duo – partners guided by the notion that it’s a crime to pay for things you don’t need – going above and beyond to ensure they do their duty.

“We’re introducing this memorable duo of LiMu Emu and Doug to demonstrate Liberty Mutual’s customized approach to insurance with a bit of surprise and humor,” said Emily Fink, chief marketing officer of Global Retail Markets (U.S.) at Liberty Mutual Insurance.

The creative content was developed by Goodby Silverstein & Partners (GS&P).

“The insurance category is a competitive space, and there is a need to break through to capture people’s attention,” said Jeff Goodby, co-chairman and partner at GS&P. “LiMu and Doug bring a much-needed emu-and-human-sidekick elegance to it all. It’s fun and memorable, and this is only the beginning for Liberty Mutual.”



The ads are pretty funny.

Heart or Humor10.0
Reader Rating: ( 2 votes ) 9.5

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