Joy Ride   Amazon Christmas Ad

Amazon Christmas ad 2023

In this commercial

TV Commercial Review

Heart or Humor


A Fresh Take on Nostalgia

The holiday season is upon us, and Amazon has just unwrapped its Christmas ad for 2023, “Joy Ride.” This isn’t just any sleigh ride; it’s a heartwarming tale of three lifelong friends who take us on a nostalgic trip down memory lane, proving that the best gifts aren’t just wrapped in boxes but are the moments we share.


  • Memorable (95/100): The ad’s touching narrative and the Beatles’ soundtrack make it an instant classic.
  • Effective (92/100): It beautifully captures the essence of Amazon’s service—delivering not just goods but also joy.
  • Style (89/100): The ad’s stylish execution and cinematic quality bring a timeless charm to the screen.
  • Heart & Humor (97/100): It tugs at the heartstrings, reminding us of the enduring power of friendship. The playful twist on aging adds a light-hearted, comedic touch.
  • Execution (94/100): From casting to music, Amazon’s in-house team and director Wayne McClammy have crafted a masterpiece. The production company is Hungry Man.
A festive group of people enjoying the thrill of sledding down a snowy hill in an exhilarating Amazon Christmas ad for 2023.
An exhilarating Amazon Christmas ad for 2023.

Interesting Facts about Amazon Christmas ad 2023:

  • Amazon Christmas ad 2023 features an instrumental rendition of The Beatles’ “In My Life“, a fitting tribute to lasting friendships, recorded by a 40-piece orchestra in Prague and an old upright piano in London.
  • Maya Waterman, the lead character, and her friends, portrayed by Annie O’Donnell and others, bring authenticity and charm to the screen, showcasing the joy of life at any age.
  • Amazon’s creative team, led by VP and Global Chief Creative Officer Jo Shoesmith, drew inspiration from real consumer traditions to craft this narrative.
Three elderly women sitting on a bench in the snow, starring in an Amazon Christmas ad 2023.
The Amazon Christmas ad for 2023.

Amazon Christmas Ad 2023 Pros and Cons


  1. A Fresh Take on Nostalgia: The ad flips the script on aging, showing that adventure doesn’t retire.
  2. Soundtrack to Our Lives: The Beatles’ song choice is a poignant backdrop to the story, resonating with audiences worldwide.
  3. Visual Feast: The snowy hillside and the joyous sledding scenes are a visual treat, capturing the essence of the holiday spirit.


  1. Too Subtle? Some viewers might miss the Amazon app’s role in the story amidst the emotional narrative.
  2. High Expectations: With such a strong ad, Amazon sets a high bar for itself and others, challenging to match in future campaigns.
  3. Wanting More: The ad leaves us craving a deeper dive into the characters’ backstories.
A woman in a ski jacket with her arms outstretched stars in the captivating Amazon Christmas ad of 2023.
Maya Waterman stars in the Amazon Christmas ad of 2023.


Amazon’s “Joy Ride” Christmas ad for 2023 is a beautifully crafted reminder that the holidays are about more than just gifts; they’re about the joy of shared experiences. With a nod to the past and a leap into the present, this ad shows that Amazon is not just a marketplace but a facilitator of happiness and lifelong memories.

Amazon’s “Joy Ride” celebrates life’s joyous moments shared with friends and loved ones. It’s a reminder that sometimes, the best way to relive the joy of our youth is to create new memories that are just as special. So, this Christmas, let’s all take a page out of Amazon’s ad and find joy in the simple things, the shared laughs, and the timeless tunes that bring us together.



The holidays are about more than just gifts.

Heart or Humor9.7
Reader Rating: ( 2 votes ) 9.8

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