Etsy Christmas Commercials 2023

TV Commercial Review

Heart or Humor


Good music

The holiday season is a time for warmth, cheer, and the often-daunting task of finding that perfect gift. Etsy, the global marketplace for unique and creative goods, has launched its 2023 Christmas commercials, and it’s nothing short of a festive espionage thriller. Titled “Your Mission,” the campaign, crafted by Orchard Creative, cleverly employs the iconic “Mission: Impossible” theme to underscore the high stakes of holiday shopping.

Etsy’s “Your Mission” campaign is a clever, humorous, and heartwarming take on the sometimes overwhelming quest for the ideal Christmas gift. It’s a reminder that, with Etsy’s vast and varied offerings, the mission isn’t just possible; it’s an absolute joy. So, this holiday season, accept your mission with glee, and let Etsy be your guide to gift-giving glory.

Adverts Ratings:

  • Memorable (90/100): The catchy theme song and relatable scenarios make for a sticky campaign.
  • Effective (88/100): Etsy positions itself as the go-to destination for personalized gifts, resonating with viewers’ holiday “missions.”
  • Style (85/100): The ads’ playful take on a spy mission brings a fresh twist to the Christmas ad trope.
  • Heart & Humor (80/100): Each vignette showcases the thoughtfulness behind gift-giving, touching the heart subtly. The juxtaposition of holiday shopping with a spy mission adds a layer of humor that’s both smart and entertaining.
  • Execution (87/100): From concept to final cut, the campaign is a well-orchestrated holiday marketing piece.
Etsy Christmas commercial.
Etsy Christmas commercial 2023: Twins

Interesting Facts:

  • The campaign features a series of vignettes, each highlighting the challenges of finding the perfect gift, from appeasing twins with different tastes to satisfying a minimalist dad.
  • The “Mission: Impossible” theme song isn’t just a background track; it’s a character, adding suspense and a playful urgency to the gift-hunting escapades.
  • The ads were directed by Steve Rogers of Biscuit Filmworks, known for his ability to blend cinematic storytelling with commercial appeal.

Etsy Christmas commercials 2023 Pros And Cons


  1. Creative Concept: The idea of treating gift shopping as a covert operation is both original and engaging.
  2. Musical Charm: The use of a well-known theme song adds an element of fun and familiarity.
  3. Relatable Scenarios: Each ad spotlights common gift-giving dilemmas, making the campaign highly relatable.


  1. Potential Overplay: The “Mission: Impossible” theme could risk overshadowing the Etsy brand if not balanced correctly.
  2. Niche Appeal: The humor and concept might not resonate with all demographics, particularly those unfamiliar with the spy genre.
  3. Complexity in Simplicity: The ads’ quick cuts and fast pace might lose viewers looking for a more straightforward message.


Etsy’s “Your Mission” Christmas commercials for 2023 transform the holiday gift hunt into an action-packed adventure. With a nod to classic espionage, the campaign is a delightful reminder that Etsy is the ultimate ally in the quest for the perfect present. Whether shopping for the pickiest of twins or a dad who has it all, Etsy’s marketplace is your secret weapon this festive season.

Etsy Christmas commercial 2023
Etsy Christmas commercial 2023: Dad


Agency: Orchard Creative
Chief Strategy Officer: Laura Janness
Chief Executive Officer: Barney Robinson
Chief Creative Officer: David Kolbusz
Executive Creative Director: Jimm Lasser
Creative Director: Heather Larimer
Creative Director: Devon Hong
Creative Director: Conor Dooley
Senior Art Director: Perry Morton
Copywriter: Grady Linnihan
Head of Strategy: Sarah Garman
Strategy Director: Albert Opraseuth
Head of Production: Jenn Pennington
Account Director: Hayley Howell
Account Supervisor: Becky Tanner


Director: Steve Rogers
Production Company: Biscuit Filmworks
Managing Director US: Shawn Lacy
Managing Director UK: Rupert Reynolds-Maclean
Executive Producer: Holly Vega
Head of Production US: Sean Moody
Head of Production UK: Sara Cummins
Producer: Jay Veal
Director’s Assistant: James Murray
Production Manager: Esther Rich
Director of Photography: Daniel Landin
Production Designer: Daniel Taylor
Editorial/Post production: Cut+Run
Managing Partner: Lauren Hertzberg
Executive Producer: Ellese Shell
Post Producer: Brooke Rhoden
Editor: Jonnie Scarlett
Sr. Cutting Asst.: James Donahue
Junior Asst Editor: Eric Estevez
Editor- Cyber: Jen Dean
Asst. Editor- Cyber: Evan Bahnsen

VFX/ Finishing: Yours truly, KEVIN
Music/Sound Design/mix: Heavy Duty NYC



Gift-giving glory

Heart or Humor8.0
Reader Rating: ( 1 vote ) 9.2

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Comment (3)

  1. I can’t believe the Mission Impossible franchise allowed Etsy to use this signature theme. Bad move for both enterprises.

    1. Thanks for sharing your thoughts. The decision to incorporate the Mission Impossible theme into an Etsy advert is indeed a surprising one. While it might seem like a mismatch at first glance, it could also be viewed as a creative risk that challenges conventional marketing norms. This approach might not be universally acclaimed, but it certainly sparks conversation.

  2. I love these ads. They are memorable and creative. The Mission Impossible theme works as the impossible mission of buying for those people “almost” impossible! The use of the theme music overlaid with how people think as they add their own words, brill. I find the video quality excellent, the cutaways perfectly timed, and the ordinary raised to cinema level. As a viewer of TV who mutes the commercials as they are usually too loud and abrasive, I always turn on these ads when they pop up. I come from a marketing ad agency background, and know great work when I see it. keep up the “mission… possible!”

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