Walmart ads Black Friday 2023 – Mean Girls

TV Commercial Review

Heart or Humor


A sneak peek at the upcoming 'Mean Girls'

Walmart (NYSE: WMT) has a history of creating buzzworthy Black Friday ads, often featuring celebrity appearances and humorous themes. This year, they’ve taken it up a notch by reuniting the iconic film “Mean Girls” cast for a nostalgic and witty campaign.

The Walmart ads Black Friday 2023 bring Lindsay Lohan, Amanda Seyfried, Lacey Chabert, Daniel Franzese, and Rajiv Surendra together, reprising their roles from “Mean Girls.” Set in North Shore High School, the commercial cleverly integrates the film’s memorable elements with Walmart’s Black Friday deals, creating a unique blend of nostalgia and humor. The commercial features the iconic “Jingle Bell Rock” performance, resonating with fans and new audiences alike.

You can watch all ads from the Walmart ads Black Friday 2023 – Mean Girls campaign:

  • Cady’s Wednesday
  • Gretchen’s Wednesday
  • Jingle Bell Rockin’
  • Memorable: 90/100 – The reunion of the “Mean Girls” cast makes this ad particularly memorable.
  • Effective: 88/100 – Effectively ties the nostalgia of “Mean Girls” to Walmart’s Black Friday deals.
  • Style: 85/100 – Stylishly combines humor and pop culture references.
  • Heart/Humor: 87/100 – The ad’s playful tone and references to the movie add heartwarming humor.
  • Execution: 90/100 – Excellently executed with a perfect blend of nostalgia and product promotion.
Three women in Santa Claus costumes posing for a picture during Black Friday at Walmart.
Jingle Bell Rock’ like never before! Walmart’s Black Friday ad brings our favorite ‘Mean Girls’ moments back to life.
  • Nostalgic appeal with the reunion of the “Mean Girls” cast.
  • Humorous and engaging, making it memorable and shareable.
  • Clever integration of product promotion with pop culture references.
  • May not resonate as strongly with audiences unfamiliar with “Mean Girls.”
  • The focus on nostalgia might overshadow the actual Black Friday deals.

Adding to the excitement, the commercial ties in with the upcoming “Mean Girls” musical, set to hit theaters on January 12, 2024. This strategic move not only promotes Walmart’s Black Friday deals but also builds anticipation for the musical, creating a multi-layered marketing approach.

A group of Mean Girls sitting in an auditorium during Black Friday 2023.
From the halls of North Shore High to Walmart aisles, the “Mean Girls cast reunites for a hilarious Black Friday campaign

The ad features the original “Mean Girls” cast, including Lindsay Lohan, Amanda Seyfried, Lacey Chabert, Daniel Franzese, and Rajiv Surendra. The commercial humorously reimagines their characters as adults, with a special appearance by Missy Elliott. The ad, created by a collective of Publicis Groupe agencies, including Fallon, Publicis NY, The Community, Contender, and Digitas, showcases the impressive coordination and creativity behind this festive campaign.

Walmart’s Black Friday 2023 advertising campaign has created a significant buzz, particularly for its clever use of nostalgia, as evidenced by the overwhelming response on social media. The ad, which features characters from the iconic film “Mean Girls,” has not only resonated with the audience but also sparked a broader conversation about the effectiveness and creativity of modern advertising. Walmart’s decision to leverage “Mean Girls,” a film deeply ingrained in the cultural zeitgeist, is a masterful move. As seen here, nostalgia marketing connects with audiences personally and emotionally. By bringing back familiar characters and scenarios, Walmart taps into the fond memories of its audience, creating an immediate emotional connection. This strategy is reminiscent of Pepsi’s use of past pop icons and Coca-Cola‘s revival of classic ad campaigns, which successfully harnessed nostalgia to strengthen brand affinity.

Social Media Reaction: A Barometer of Success

The social media reaction to Walmart’s ad is overwhelmingly positive. Comments range from expressions of sheer delight and surprise to deeper analyses of the characters’ developments. This level of engagement is indicative of the ad’s success in not just capturing attention but also in sparking conversations. It starkly contrasts to more traditional, product-focused ads, which often fail to create such a buzz. For instance, compare this to a typical Black Friday ad focusing solely on discounts and deals – the difference in audience engagement is palpable.

The Critique: Balancing Commercialism and Storytelling

However, some comments, like those from @MatthewMobscene and @danielorlovaquinn, raise critical points about the commercial’s impact and the company’s broader practices. This reflects a growing consumer awareness and desire for brands to align their marketing efforts with ethical practices and social responsibility. It’s a delicate balance that giants like Amazon and Apple also grapple with in their advertising strategies.

The Cultural Impact and Future Potential

The ad’s cultural impact is significant, as it doesn’t just promote a product but also contributes to the pop culture narrative. The discussion about potential sequels or spin-offs, as seen in comments from users like @Corinthians and @margaridabaptista, shows how an ad can transcend its commercial purpose and become a part of the cultural conversation. This is akin to the way certain Super Bowl ads have become cultural landmarks in their own right.

Walmart’s Black Friday 2023 ad is a testament to the power of nostalgia and storytelling in advertising. It goes beyond mere promotion, creating a cultural moment that resonates with audiences on a deeper level. As brands continue to explore ways to connect with their audiences, the blend of nostalgia, storytelling, and social media engagement seen in Walmart’s campaign offers valuable insights. It’s a shining example of how creative advertising can not only sell products but also create memorable experiences and spark meaningful conversations.

Lindsay Lohan, synonymous with early 2000s pop culture, is an actress, singer, and entrepreneur. Born on July 2, 1986, in New York City, Lohan gained fame as a child star with her breakout role in Disney’s “The Parent Trap.” Her natural charm and talent catapulted her into teen idol status, especially with hits like “Freaky Friday” and “Mean Girls.” However, Lohan’s career faced turbulence due to personal struggles and legal issues, overshadowing her professional achievements for a time. In recent years, she has made a comeback, focusing on smaller film projects, business ventures, and even reality TV. Lohan’s journey from a child star to a troubled young adult and her efforts to rebuild her career reflect the challenges of growing up in the spotlight and the resilience needed to navigate the entertainment industry.

Amanda Seyfried, born December 3, 1985, in Allentown, Pennsylvania, is a versatile actress known for her roles in both film and television. Seyfried started her career as a model before transitioning to acting, with her breakthrough role as Karen Smith in “Mean Girls.” She has since showcased her range in various genres, from musicals like “Mamma Mia!” to dramas such as “Les Misérables” and “First Reformed.” Seyfried’s performances are often praised for their depth and authenticity, earning her critical acclaim and a loyal fan base. Beyond acting, she advocates for mental health awareness and animal rights. Her career trajectory from a teen comedy actress to a respected figure in Hollywood is a testament to her talent and dedication to her craft.

Lacey Chabert, born September 30, 1982, in Purvis, Mississippi, is an actress and voice artist best known for her role as Gretchen Wieners in “Mean Girls.” Chabert started her career as a child actress on the TV drama “Party of Five” and later transitioned to voice acting, notably in “The Wild Thornberrys.” She has a prolific career in Hallmark movies, becoming a familiar face in their holiday and romantic films. Chabert’s ability to portray relatable and endearing characters has made her a favorite among audiences seeking heartwarming and feel-good content. Her career reflects a successful transition from a child star to a staple in family-friendly entertainment.

Daniel Franzese, born May 9, 1978, in Brooklyn, New York, is an actor and activist best known for portraying Damian in “Mean Girls.” His performance in the film was iconic, contributing to the movie’s lasting cultural impact. Beyond “Mean Girls,” Franzese has appeared in various film and television roles, showcasing his range as an actor. He is also an outspoken advocate for LGBTQ+ rights and body positivity, using his platform to promote acceptance and inclusivity. Franzese’s career is marked by his commitment to authenticity and his efforts to use entertainment to inspire and effect positive change.

Rajiv Surendra, born in Toronto, Canada, is a multifaceted artist best known for his role as Kevin Gnapoor in “Mean Girls.” At the same time, he may not have pursued acting as vigorously as his co-stars post-“Mean Girls,” Surendra has cultivated a diverse and creative career. He is a talented calligrapher, painter, and potter, deeply appreciating the arts and craftsmanship. His memoir, “The Elephants in My Backyard,” recounts his unique journey and pursuit of a role in “Life of Pi,” reflecting his dedication and passion for his endeavors. Surendra’s life post-Hollywood is a fascinating example of how one can successfully explore and thrive in multiple artistic avenues.



The ad combines humor and pop culture references

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