Pepsi: Missy Elliott commercial 2020 Super Bowl

Super Bowl Ad Review

Memorable
Effective
Style
Heart or Humor
Execution

Pepsi teamed up with the esteemed Missy Elliott and Grammy-Award winning breakout star H.E.R., two titans of modern music, who, with co-producer Timbaland, created a bold new version of the classic hit The Rolling Stones – Paint It, Black. Missy Elliott Pepsi Commercial 2020 is one of the most vibrant advert of the Big Game.

This new version will be the soundtrack to “Zero Sugar. Done Right.,” a music-video inspired 30-second Super Bowl commercial promoting the new matte black Pepsi Zero Sugar.

“I’ve been following H.E.R.’s career closely; her talent is undeniable,” said Missy Elliott. “When the opportunity came up, to not just work together but collaborate and create something all our own, we had to make it happen. I called up Timbaland and Sean Bankhead, I got the best of the best to make sure we brought the noise and did Pepsi Zero Sugar right.”

missy elliott pepsi commercial 2020 red people

“Everything about this experience – from the music to the shoot, to the collaboration with an icon like Missy – it was really special,” said H.E.R. “Pepsi gave us the creative liberty and platform to create this song and the video, it’s an honor and I think people will appreciate how real we tried to be with the final product.”

In a bold challenger move, “Zero Sugar. Done Right.,” starts with H.E.R. holding a red can that transforms into matte-black Pepsi Zero Sugar as she sings “I see a red door, and I want it painted black.” From there, H.E.R. breaks away from the conventional red world, joining Missy in the Pepsi Zero Sugar world – an energetic place of bold, unapologetic fun.

The commercial itself is a mass scale visual tour de force featuring choreography by Sean Bankhead and is inspired by Missy Elliott music videos and past iconic, music-video style Pepsi ads with some of music’s biggest stars.

missy elliott pepsi commercial 2020

“Working with Missy Elliott is always an honor – few artists understand the power of dance like she does,” said Sean Bankhead, lead choreographer. “To be brought in on a project of this scale and be given the creative license to bring the idea of a Pepsi Zero Sugar world to life is epic. We did something special with this one, and I think fans all over the world are going to love this spot when they see it Super Bowl Sunday.”

With the Missy Elliott Pepsi Commercial 2020, Pepsi continues a rich history of its commitment to music and pop culture. In the days leading up to Super Bowl LIV and The Pepsi Super Bowl LIV Halftime Show performance, Pepsi will host the Pepsi Zero Sugar Super Bowl LIV party featuring Harry Styles with special guests Lizzo and Mark Ronson and a number of parties at Pepsi Zero Sugar Neon Beach at the Clevelander Hotel – featuring Snoop Dogg, Lil Jon, Fat Joe, Farruko and many more.

missy elliott pepsi commercial 2020

The Rolling Stones – Paint It, Black lyrics:

“Paint It, Black” by The Rolling Stones
Composers: Mick Jagger, Keith Richards
Lyrics:
I see a red door and I want it painted black
No colors anymore I want them to turn black

I see the girls walk by dressed in their summer clothes
I have to turn my head until my darkness goes

I see a line of cars and they’re all painted black
With flowers and my love both never to come back

I see people turn their heads and quickly look away
Like a new born baby it just happens every day

I look inside myself and see my heart is black
I see my red door, I must have it painted black

Maybe then I’ll fade away and not have to face the facts
It’s not easy facin’ up when your whole world is black

No more will my green sea go turn a deeper blue
I could not foresee this thing happening to you

If I look hard enough into the settin’ sun
My love will laugh with me before the mornin’ comes

I see a red door and I want it painted black
No colors anymore I want them to turn black

I see the girls walk by dressed in their summer clothes
I have to turn my head until my darkness goes

I wanna see your face, painted black
Black as night, black as coal

I wanna see the sun flying high in the sky
I wanna see it painted, painted, painted, painted black
Yeah!

(Visited 1026 times, 1 visits today)

I See a Red Door and I Want it Painted Black

10.0

A mass-scale visual tour de force.

Memorable10.0
Effective10.0
Style10.0
Heart or Humor10.0
Execution10.0
Reader Rating: ( 1 vote ) 0.4

Related TV Commercials

LEAVE YOUR COMMENT

Your email address will not be published. Required fields are marked *

This site uses Akismet to reduce spam. Learn how your comment data is processed.