Bud Light: Super Bowl Commercial featuring Post Malone

In this commercial

Super Bowl Commercials Review

Memorable
Effective
Style
Heart or Humor
Execution

Good

Bud Light unveiled “#PostyStore” and “#PostyBar”, two new spots featuring Bud Light Seltzer and Grammy-nominated Bud Light fan, Post Malone.

Bud Light Super Bowl Commercials take you into the brain of musician and Bud Light enthusiast, Post Malone. “#PostyStore” shows Post inside a convenience store as he faces a decision a predicament: does he purchase his go-to drink Bud Light or the new Bud Light Seltzer? This predicament sparks confusion and mayhem in Post’s brain, and the store. Ultimately, he remembers that he’s rich and can afford to purchase both – who doesn’t love a happy ending? The second spot, “#PostyBar” follows Post Malone into a bar where he discovers Bud Light Seltzer Mango. Post goes in for a sip and his senses begin to determine what it tastes like, how it smells and if he likes it. Just like the rest of America, Post Malone and his taste buds give Bud Light Seltzer Mango his seal of approval.

“It feels cool to be in a Bud Light commercial, especially a Bud Light Super Bowl commercial, which is a huge deal,” said Post Malone. “I just love the taste and the camaraderie. So it’s a real honor and blessing for me to be able to be a part of such a big moment.”

“We are so fortunate to have two great Super Bowl spots this year, but only have room for one. We love this year’s Super Bowl campaign because not only does it feature our brand’s biggest fan, Post Malone, but we’re also giving people a chance to help us choose which spot to air,” said Andy Goeler, VP of Marketing for Bud Light. “Bud Light Seltzer offers another easy-drinking option that aligns with what our fans know, love and expect from Bud Light. We’re thrilled with the consumer response on the product so far and are excited to bring it to the Super Bowl stage with Post. The situation that plays out in Post’s head is one that many consumers might have too, but don’t worry, just like Post, you can get both Bud Light and Bud Light Seltzer too.”

“#PostyStore” and “#PostyBar” continues the campaign behind the Bud Light Seltzer narrative, previously introduced in the recent commercial “The Message,” which ran during the NFL Playoffs, leaning into consumer’s questions of what is a hard seltzer and the difference between Bud Light and Bud Light Seltzer.

FORMAT: TVC, Digital, Social
CLIENT CONTACT: BUD LIGHT, A-B INBEV
US CHIEF MARKETING OFFICER Marcel Pereira Marcondes
VP MARKETING, BUD LIGHT Andy Goeler
BRAND DIRECTOR, BUD LIGHT Joe Lennon
HEAD OF EXPERIENTIAL MARKETING Ryan Mortimer
DIRECTOR OF EXPERIENTIAL Shana Barry
DIRECTOR OF MARKETING COMMUNICATIONS Miles Ritenour
DIGITAL DIRECTOR, BUD LIGHT Conor Mason
DIGITAL BRAND MANAGER, BUD LIGHT Lindsay Cozen

LAUNCH DATE: 1/29/20
DURATION OF CAMPAIGN: 13 weeks

AGENCY: W+K NEW YORK
EXECUTIVE CREATIVE DIRECTOR: Karl Lieberman
CREATIVE DIRECTORS: Brandon Henderson & John Parker
COPYWRITER: Garrick Sheldon
ART DIRECTOR: Marc Duran
HEAD OF INTEGRATED PRODUCTION: Nick Setounski
EXECUTIVE PRODUCER: Jessica Griffeth
AGENCY POST PRODUCER: Dave Lambert
GROUP ACCOUNT DIRECTOR: Brandon Pracht & Ryan Johnson
MANAGEMENT SUPERVISOR: Lauren Wilson
ACCOUNT SUPERVISOR: Bianca Nikic
ACCOUNT EXECUTIVE: Carla Caban
PROJECT MANAGER: Bruce Fields
DIRECTOR OF BUSINESS AFFAIRS: Patrick O’Donoghue
BUSINESS AFFAIRS MANAGER: Daniella Vargas
BUSINESS AFFAIRS COORDINATOR: Andrea Sierra
TRAFFIC SUPERVISOR: Sonia Bisono
TRAFFIC COORDINATOR: Tina Wyatt

PRODUCTION COMPANY: O Positive
DIRECTOR: Jim Jenkins
EXECUTIVE PRODUCER: Ralph Laucella & Marc Grill
LINE PRODUCER: Marc Grill
DIRECTOR OF PHOTOGRAPHY: Gulya Pados

EDITORIAL COMPANY: Arcade Edit
EDITOR: Dave Anderson
POST PRODUCER: Andrew Cravotta
EXECUTIVE PRODUCER: Sila Soyer
EDITORIAL ASSISTANT: Thomas Bergerstock

VFX COMPANY: The Mill
BIDDING PRODUCER: Clairellen Wallin
PRODUCER: Claudia Gaspar
PRODUCTION COORDINATOR: Nathan Niamehr
SHOOT SUPERVISOR: Nathan Kane
2D LEAD: Jimmy Bullard
2D ARTISTS: Hailey Akashian, Michael Almodovar, Jacob Coy,
James Cudahy, Drew
Maloney, Vi Nguyen, Luke Parsons, Rosi Ruiz, Kate
Veneman

3D LEAD: James Mulholland
3D ARTISTS: Juan Carlos Barquet, Arman Matin, Keith McMenamy,
Emily Meger, Casey Reuter, Catherine Shen, Quinn
Thompson
DESIGNER: Clemens den Exter

TELECINE COMPANY: Company 3
COLORIST: Tim Masick
PRODUCER: Kevin Breheny

MIX COMPANY: Soundlounge
MIXER: Tom Jucarone
EXECUTIVE PRODUCER: Becca Falborn

SOUND DESIGN COMPANY: Henry Boy
SOUND DESIGNER: Bill Chesley
PRODUCER: Kate Gibson

Bud-Light super bowl

#PostyBar”

FORMAT: TVC, Digital, Social
CLIENT CONTACT: BUD LIGHT, A-B INBEV
US CHIEF MARKETING OFFICER Marcel Pereira Marcondes
VP MARKETING, BUD LIGHT Andy Goeler
BRAND DIRECTOR, BUD LIGHT Joe Lennon
HEAD OF EXPERIENTIAL MARKETING Ryan Mortimer
DIRECTOR OF EXPERIENTIAL Shana Barry
DIRECTOR OF MARKETING COMMUNICATIONS Miles Ritenour
DIGITAL DIRECTOR, BUD LIGHT Conor Mason
DIGITAL BRAND MANAGER, BUD LIGHT Lindsay Cozen

LAUNCH DATE: 1/29/20
DURATION OF CAMPAIGN: 13 weeks

AGENCY: W+K NEW YORK
EXECUTIVE CREATIVE DIRECTOR: Karl Lieberman
CREATIVE DIRECTORS: Brandon Henderson & John Parker
COPYWRITER: Garrick Sheldon
ART DIRECTOR: Marc Duran
HEAD OF INTEGRATED PRODUCTION: Nick Setounski
EXECUTIVE PRODUCER: Jessica Griffeth
AGENCY POST PRODUCER: Dave Lambert
GROUP ACCOUNT DIRECTOR: Brandon Pracht & Ryan Johnson
MANAGEMENT SUPERVISOR: Lauren Wilson
ACCOUNT SUPERVISOR: Bianca Nikic
ACCOUNT EXECUTIVE: Carla Caban
PROJECT MANAGER: Bruce Fields
DIRECTOR OF BUSINESS AFFAIRS: Patrick O’Donoghue
BUSINESS AFFAIRS MANAGER: Daniella Vargas
BUSINESS AFFAIRS COORDINATOR: Andrea Sierra
TRAFFIC SUPERVISOR: Sonia Bisono
TRAFFIC COORDINATOR: Tina Wyatt

PRODUCTION COMPANY: O Positive
DIRECTOR: Jim Jenkins
EXECUTIVE PRODUCER: Ralph Laucella & Marc Grill
LINE PRODUCER: Marc Grill
DIRECTOR OF PHOTOGRAPHY: Gulya Pados

EDITORIAL COMPANY: Arcade Edit
EDITOR: Dave Anderson
POST PRODUCER: Andrew Cravotta
EXECUTIVE PRODUCER: Sila Soyer
EDITORIAL ASSISTANT: Thomas Bergerstock

VFX COMPANY: The Mill
BIDDING PRODUCER: Clairellen Wallin
PRODUCER: Claudia Gaspar
PRODUCTION COORDINATOR: Nathan Niamehr
SHOOT SUPERVISOR: Nathan Kane
2D LEAD: Nathan Kane
2D ARTISTS: Hailey Akashian, Michael Almodovar, Jacob Coy,
James Cudahy, Drew Maloney, Vi Nguyen, Luke
Parsons, Rosi Ruiz, Kate Veneman

3D LEAD: James Mulholland
3D ARTISTS: Juan Carlos Barquet, Arman Matin, Keith McMenamy,
Emily Meger, Casey Reuter, Catherine Shen, Quinn
Thompson
DESIGNER: David Nelson

TELECINE COMPANY: Company 3
COLORIST: Tim Masick
PRODUCER: Kevin Breheny

MIX COMPANY: Soundlounge
MIXER: Tom Jucarone
EXECUTIVE PRODUCER: Becca Falborn

Posty Store and Bar

9.8

Good!

Memorable10.0
Effective9.0
Style10.0
Heart or Humor10.0
Execution10.0
Reader Rating: ( 0 vote ) 0

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