TV Commercial Review
Memorable
Effective
Style
Heart or Humor
Execution
Excellent
Doritos unveiled an epic TV commercial featuring world-famous recording artist Post Malone. The advert promotes new Flamin’ Hot Limón with a twist.
To announce the news, Goodby Silverstein & Partners transformed Post Malone into his new alter ego – Post Limon – the ultimate brand spokesperson for the new flavor.
The spot, directed by Terence Neale, launches during the Grammy Awards and features Post’s chart-topping track “Wow” off his latest album Hollywood is Bleeding. Goodby Silverstein & Partners tapped real characters from Post’s entourage to star alongside him, including his longtime tattoo artist Kyle Hediger, who may or may not add some new triangular artwork to Post’s face. For the launch, Post Malone even changed his name to Post Limon across his social accounts.
