PUMA: Be the Spark – Football

TV Commercial Review

Memorable
Effective
Style
Heart or Humor
Execution

Good

LaFourmi helped bring SPARK to life in a 60-second film produced by Partizan and directed by Sharif Abdel Mawla (Partizan). PUMA Football immerses us in a mysterious universe, mixing football scenes with more abstract, enigmatic and astounding sequences, utilizing the brand’s assets together (Griezmann, Aguëro, Suarez, Reus, Le Sommer, Parris, and Marozsán) under the watchful eye of football coaching maestro Pep Guardiola, a Spanish professional football manager and former player, who is the current manager of Premier League club Manchester City..

The film is embellished by an 80’s electro-inspired synthesizer melody and a soaring, dreamlike, retro soundscape that accentuates the film’s mysterious and cosmic atmosphere.

Credits:

CREATIVE AGENCY: LaFourmi
DESIGNED AND WRITTEN BY: Xavier Yonter, François Bévierre
STRATEGIC PLANNING: Jordane Rabute
ARTISTIC DIRECTOR: SevenOneThree
CREATIVE CONTENT PRODUCERS: Matthieu Vidal, Robin Manigot
LEAD MOTION DESIGNER: Khammy Vilaysing
MUSIC: Mr Viktor
PHOTOGRAPHER: SevenOneThree
VIDEO: Hadrien Picard
CREATIVE DIRECTOR: Julien Hablainville
PROJECT DIRECTORS: Marvyn Lépine, Louis Pierre-Adolphe
AGENCY DIRECTOR: Thibaut Cornet
ADVERTISING MANAGERS: Abigail Rogers, Clément Lacour
PRODUCTION COMPANY: Partizan
DIRECTOR: Sharif Abdel Mawla
DIRECTOR OF PHOTOGRAPHY: Daan Bukman
CAMERA B: Andy Collet, Leif Thomas
EXECUTIVE PRODUCER: Khalid Tahhar
LINE PRODUCER: Karine Takooree
CALIBRATION: Arthur Paux
TV PRODUCTION MANAGER: Barbara Vaira
PRODUCTION SERVICE COMPANY: Falca
POST PRODUCTION COMPANY: Royal Post
POST-PRODUCTION ENGINEER: Jonathan Trebois
VFX SUPERVISOR: Julien Laudicina
EDITORS: Manuel Coutant
MUSIC COMPOSER: Niels den Otter – Audentity
SOUND DESIGN & MIXING: Martin Dillais

It all starts with a Spark!

9.0

A mysterious and cosmic atmosphere.

Memorable8.0
Effective9.0
Style10.0
Heart or Humor8.0
Execution10.0
Reader Rating: ( 0 vote ) 0

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