Porsche: The Heist – 2020 Super Bowl Commercial – full

For the first time since 1997, a Porsche TV commercial will be broadcast during the U.S. Super Bowl on 2 February 2020. The advert was created by the advertising agency Cramer-Krasselt, Chicago, USA. The game is amongst the most-watched TV events of the year. To spotlight the market launch of the new Taycan, the 60-second commercial shows an exciting chase between the first fully electric Porsche and almost a dozen iconic Porsche cars.

The main focus of this commercial, entitled “The Heist”, is entertaining viewers. However, typically for the brand, motorsport also plays a part. The TV commercial was shot in Germany in mid-November 2019 in locations including Heidelberg, Heppenheim, the Black Forest and Stuttgart-Zuffenhausen. Many of the racing cars, road vehicles and other “treasures” in the clip form part of the Porsche Museum collection, and the museum is where the chase portrayed in the commercial begins. Protagonists include the legendary 917 K racing car, the 918 Spyder hybrid super sports car and the iconic Porsche 911, shown featuring modifications for stunt manoeuvres permitted on private roads.