IKEA Canada Holiday Advert – 2023

This year, IKEA Canada’s Christmas advert, ‘Take a Holiday from the Holidays,’ takes an honest and relatable approach to the festive season. It acknowledges that the holidays, while joyful, can also be overwhelming and busy. The ad, set to Tiffany’s cover of “I Think We’re Alone Now,” features various characters seeking solace amidst the holiday chaos, including a Santa Claus in a garage and a grandmother tuning out the world with her headphones.

IKEA, known for its innovative and stylish home solutions, has a history of creating Christmas adverts that resonate with the heart and humor of the season. Their ads often blend their products’ practicality with the holidays’ emotional aspects, showcasing how IKEA can make the festive period more enjoyable and less stressful.

Ratings

• Memorable: 75/100 – The concept is relatable but may not stand out in the sea of festive ads.
• Effective: 85/100 – Successfully conveys the message of finding peace during the holidays.
• Style: 80/100 – The ad’s style is consistent with IKEA’s brand, blending humor and reality.
• Heart/Humor: 78/100 – Offers a humorous take on holiday stress, though it’s more subdued.
• Execution: 82/100 – Well-executed with a clear narrative and appropriate soundtrack.

Pros and Cons

Pros:

• Relatable content that resonates with the audience’s holiday experiences.
• A unique take on holiday advertising, focusing on the need for personal space.
• Effective use of music to enhance the ad’s mood.

Cons:

• May lack the traditional festive cheer associated with Christmas ads.
• The concept, while unique, might not be as memorable as more traditional holiday ads.

IKEA Advert Music

The ad is a creative endeavor by Rethink, featuring Tiffany’s cover of “I Think We’re Alone Now.”