TV Commercial Review
Memorable
Effective
Style
Heart or Humor
Execution
Efficient
Wix broadcast its Super Bowl Commercial featuring Karlie Kloss an internationally known supermodel, entrepreneur and the founder of Kode With Klossy, an organization that creates learning opportunities for young women in tech.
The ad features Kloss updating her website, highlighting some of the many professional features available to the more than 140 million Wix users around the world. The spot includes the Wix Pro Gallery, perfect for anyone with images to display. Also featured, is the SEO Wiz which provides Wix users with a step-by-step guide to optimize their sites for search engines, ensuring that they will be found first online.
“We love the impact, the excitement and the wide reach of the Super Bowl and it continues to resonate with our audience,” said Omer Shai, CMO at Wix. “Our campaigns are always a mixture of product, personality and a narrative for our customers. Our vision works across channels so it was easy to take our digital creative and optimize it for the Big Game. We are thrilled to be back for the Super Bowl once again.”
The Wix’s 2019 Super Bowl Commercial is not spectacular like in previous years (Jason Statham and Gal Gadot in 2017 or Kung-Fu Panda in 2016) but it is efficient and the message is clear.
