Wix.com returns to the Super Bowl with an action packed campaign directed by Louis Leterrier, known for his work on the Transporter films, Unleashed, The Incredible Hulk, Clash of the Titans and Now You See Me. Additionally, Wix once again called on the San Francisco creative team Jeff Huggins and Andrea Janetos to produce the multi-channel series. The advert is part of a campaign that it features a series of short films.
UPDATE: Wix Big Game Campaign Director’s Cut
The second one is below:
The film features Gal Gadot and Jason Statham.
Gal Gadot is an Israeli actress and model, known as Gisele from the Fast and Furious franchise. In December 2013, Gal was cast as Wonder Woman in the superhero team-up film Batman v Superman: Dawn of Justice (2016) she will play the role again in the solo film Wonder Woman (2017).
Jason Statham is the well-known actor from The Transporter movie series.
The soundtrack of the wix.com commercial is Cello Suite No.1 in G Major by Johann Sebastian Bach.
Felix is a business owner in a disruptive world. And it’s about to get even more disruptive when Gal and Jason appear. But Felix always keeps his cool thanks to Wix! Watch now and see how he does it.
“We are so excited about this campaign because this time we are telling our own story, and launching it ourselves online which we believe to be an industry first,” said Omer Shai , CMO of Wix. “Fans around the world will surely recognize some famous faces, but the hero of the story is really our customer. The Super Bowl is an amazing platform to showcase our talents, but this campaign is about much more than the commercial. It is an ongoing narrative about Wix and our customers, and our message about always enabling our users in a world that is often disruptive so that they can be heroes. We loved working with Louis as he immediately understood our ideas about choreographed chaos and messages that speak to a global audience. We were also thrilled to work with Jeff and Andrea again as they have been an amazing asset throughout the years of our Super Bowl creative development and truly understand the brand. We can’t wait to share this and hope you will join us tonight.”
Additional spots will be released through game day, and will be accompanied by a global digital marketing campaign, with numerous opportunities for user engagement, contests and game day activations.
