Lexus is returning to the Super Bowl with the “Man & Machine” 60-second commercial. The advert was created by the advertising agency Team One, and it features movement artist Lil Buck (recently featured in the Apple commercial) and the powerful “Move Your Body” track from Sia’s current album (“This Is Acting”). Actor Minnie Driver debuts as the new voice of Lexus. “Man & Machine” was directed by renowned Swedish film and music video director Jonas Åkerlund, whose sophisticated, artful, and high-energy style dominates the look and the feel of the spot, which is further elevated thanks to styling from B Åkerlund.
The spot, titled “Man & Machine,” recognizes the parallels between the shapes and movements of the human form and the power and athleticism of Lexus’ most premium models. A 30-second version of “Man & Machine” that also includes the all-new LS 500 will air during the second quarter of Super Bowl LI on Sunday, Feb. 5.
The ad promotes all-new LC 500. The first-ever Lexus LC 500 and LC 500h performance coupes and the completely redesigned Lexus LS 500 luxury sedan take their place at the pinnacle of Lexus’ extensive product lineup.
“Lexus’ newest models reaffirm the brand’s performance, engineering, design, and craftsmanship prowess,” said Brian Bolain, general manager, Lexus Marketing. “The LC and LS were built from the ground up to satisfy the most demanding and discerning luxury buyers, and reflect a brand ethos that aligns with the world’s best luxury lifestyle brands.”
The Super Bowl spot signals a contemporary expression of luxury and performance by the Lexus brand. It also signals the first official use of the brand’s new global tagline, “Experience Amazing.”
To bring this to life with a fresh voice, acclaimed actor Minnie Driver was chosen to personify the brand with her uniquely qualified voiceover talent, debuting with “Man & Machine.”
