Apple: Stroll

In this commercial

The new Apple commercial was created by the advertising agency TBWA Chiat Day. The advert features Lil Buck. Charles “Lil Buck” Riley (born May 25, 1988) is a Los Angeles-based dancer and occasional model. Lil Buck danced for Madonna during her Super Bowl XLVI halftime show and Dance Spirit magazine named him one of “The Most Influential People of 2011”.

The background music is the song “Down” by Marian Hill from the album “Act One” (2016). Marian Hill is an American songwriting duo from Philadelphia, made up of production artist Jeremy Lloyd and vocalist Samantha Gongol. Their name comes from two characters in the musical the Music Man: Marian Paroo and Harold Hill.

The tagline of the Apple’s commercial “Stroll” is “Practically Magic”. The advert promotes Apple iPhone 7 and Apple iPhone AirPods with the slogan “Feel the magic of AirPods on iPhone 7.”

Feel the magic

9.4

I like it! Good work TBWA Chiat Day!

Memorable9.0
Effective9.0
Style10.0
Heart or Humor9.0
Execution10.0
Reader Rating: ( 1 vote ) 9.5

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