Specsavers: Boiler

Specsavers UK unveiled a funny commercial named “Boiler”. Directed by Daniel Kleinman, the advert comically capturing the halcyon image of rural life in France.

Promoting its new online booking system for eye tests and breaking during the inaugural episode of The Voice on ITV on Saturday 7 January, the ad is a hark back to the timeless, French look of films like Jean de Florette.

The commercial tagline is “Book your eye test online.”

Shot on location in Provence, and set in an archetypally French chateaux, it portrays a visually-impaired repairman being sent to the cellar to drain a suspect boiler. Having last worked with Kleinman in 2012 on the Angry Chef commercial featuring Gordon Ramsay, Boiler is a welcome reunion for the Specsavers / Kleinman dream team.

Specsavers’ Creative Director, Graham Daldry, comments: […] with the absolute master of cinematic and comedic storytelling – Danny Kleinman – on board, we’re confident Boiler will keep up the momentum of the Should’ve strapline. Now in its 15th year, it’s clear the line has well and truly stood the test of time.

Rattling Stick director, Daniel Kleinman, added: ‘To return to the ‘Should’ve’ campaign after four years with such a strong script was a pleasure; as was working with the Specsavers team again, especially in the French wine region which had its obvious perks.

Supported by multiplatform digital activations, the 60, 40 and 30-second edits will be shown across national TV and cinema.

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Hilariously disastrous consequences

9.2

The ad is brilliant executed and the message is clear.

Memorable9.0
Effective9.0
Style9.0
Heart or Humor9.0
Execution10.0

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