Mountain Dew: Fade Away ft. Sean Malto

Mountain Dew new commercial was created by the advertising agency BBDO, New York. The advert features Sean Malto, an American professional skateboarder. Sean Malto won the 2011 Street League Skateboarding championship.

The spot promotes Mountain Dew with the tagline “Do the Dew” and official hashtag #DoTheDew

The background song of Mountain Dew commercial is Fantaisie-Impromptu In C-Sharp Minor, Op. 66 by Frédéric Chopin.

“When I skate, it feels like everything else just fades away.” said Sean Malto, pro skater.

“Sean is one of the best young skaters competing today,” said Greg Lyons, vice president, Marketing, Mountain Dew. “He brings his unique personality and ambition every time he gets on the board. As Mountain Dew continues to celebrate those who bring their individuality and passion to everything they do, we’re thrilled to have him with us.”

Behind The Scenes
Behind The Scenes

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Do the Dew

9.2

The advert is brilliant for the skateboarders' niche.

Memorable9.0
Effective8.0
Style10.0
Heart or Humor9.0
Execution10.0

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