TurboTax: Humpty Fall – Super Bowl 51 Commercial teaser

TurboTax 2017 TV Commercial “Humpty Fall” was created by advertising agency Wieden + Kennedy, Portland. This advert is the first in a three-ad series as part of the brand’s campaign before, during and after America’s most anticipated football game. TurboTax returns to the Big Game for the fourth consecutive year with a new 45-second spot that will air during the first half on Sunday, Feb. 5.

UPDATE: Watch TurboTax Super Bowl 51 Commercial below:

In what has already been a celebrity-filled campaign for TurboTax, the new spots feature Humpty Dumpty, one of the most well-known and beloved nursery rhyme characters. The first in the series, titled “Humpty Fall,” is a 45-second spot directed by Ivan Zachariáš. The series playfully sheds light on Humpty Dumpty’s story, highlighting the world’s most-famous egg’s taxes. Because everyone knows Humpty Dumpty, but no one knows why he was on the wall or what happens after the fall.

“We’re excited to once again be part of some of television’s biggest live events at a time when taxes are top of mind for millions of Americans,” said Greg Johnson, senior vice president of marketing for Intuit TurboTax. “The Big Game and The Grammy’s give us unique opportunities to demonstrate – in an entertaining and memorable way – that with TurboTax, there’s expert help, on demand in the palm of your hand.”

The campaign “Relax, There’s TurboTax” launched earlier this month and demonstrates taxpayers are in charge, but not alone, as they prepare their taxes. That’s because only TurboTax provides customers in-product access to a live, one-way video connection to a TurboTax expert or credentialed CPA or enrolled agent, to get real-time, personalized answers.

Television and web films show reassuring conversations between celebrity customers and unflappable TurboTax experts who answer even the toughest questions in stride (see “Kathy Bates Scary Dependents,” or “David Ortiz New Job).