Wix.com’s Super Bowl 50 commercial was created by DreamWorks Animation using characters from “Kung-Fu Panda 3” (no advertising agency was involved in the creation of the ad). The 30-second spot will be airing during the 3rd quarter of the CBS broadcast on 2016, February 7th.
“Discovers the Power of Wix” ad is part of #StartStunning campaign. Wix.com has released multiple funny, made-for-web teasers showing the characters testing “out-of-the-box” marketing tactics that business owners may think are essential for promoting their ventures.
“For our second Super Bowl appearance we went for a direct message: the first step to a successful business is to create a stunning website. With Wix, regardless of size or advertising budget, everyone can tell their own story,” said Omer Shai, Wix.com’s CMO. “We wanted a spot that will resonate with the tens of millions of people who will see it. And how better than to give a nod to iconic Super Bowl commercials within our own ad.”
“One realizes how iconic Old Spice marketing creative has become when you see Po from Kung Fu Panda 3 take on the manly Old Spice guy persona from our timeless ‘The Man Your Man Could Smell Like’ spot,” said Janine Miletic, Old Spice Brand Director at Procter & Gamble. “We’re truly honored to be included in Wix’s tribute to memorable Super Bowl commercials this year.”
