Wix.com: Kung-Fu Panda – Super Bowl 2016 Commercial
Wix.com’s Super Bowl 50 commercial was created by DreamWorks Animation using characters from “Kung-Fu Panda 3” (no advertising agency was involved in the creation of the ad). The 30-second spot will be airing during the 3rd quarter of the CBS broadcast on 2016, February 7th.
“Discovers the Power of Wix” ad is part of #StartStunning campaign. Wix.com has released multiple funny, made-for-web teasers showing the characters testing “out-of-the-box” marketing tactics that business owners may think are essential for promoting their ventures.
“For our second Super Bowl appearance we went for a direct message: the first step to a successful business is to create a stunning website. With Wix, regardless of size or advertising budget, everyone can tell their own story,” said Omer Shai, Wix.com’s CMO. “We wanted a spot that will resonate with the tens of millions of people who will see it. And how better than to give a nod to iconic Super Bowl commercials within our own ad.”
“One realizes how iconic Old Spice marketing creative has become when you see Po from Kung Fu Panda 3 take on the manly Old Spice guy persona from our timeless ‘The Man Your Man Could Smell Like’ spot,” said Janine Miletic, Old Spice Brand Director at Procter & Gamble. “We’re truly honored to be included in Wix’s tribute to memorable Super Bowl commercials this year.”
The animation is beautiful as expected. The call to action is clear and powerful. It is a great ad!