Old Spice: Legendary Man – Whale

The new Old Spice campaign was created by advertising agency Wieden + Kennedy, produced by Biscuit Filmworks, and directed by Steve Rogers. The VFX were produced by The Mill.
The Legendary Man campaign consist of two funny commercials: Rocket Car and Whale. The Legendary Man character is not the smartest, but he is hilarious. He personifies how living a legendary life can lead to unexpected and legendary things.

The Old Spice – Legendary Man campaign promotes the new Hardest Working Collection: Old Spice Odor Blocker, Sweat Defense deodorants, and Dirt Destroyer body wash.

The TV commercial script:

Where does regular end…
And extreme begin?
Mmm.
Good question.
A wise man once said…
“sweat and body odor is your body’s way of saying…
Hey. Slow down.
You need a break.”
But thanks to new Dirt Destroyer, the most powerful Old Spice body wash ever made…
My body will finally shut up and let me live.
Is there a limit to how much living I can live with my life?
How will I know if I’ve gone too far?
And why did I spend my life saving some sunglasses for a whale?
I shall find the answers to these questions.

Legendary Man playing golf on a big whale.

9.8

Good VFX, funny script, well done!

Memorable10.0
Effective9.0
Style10.0
Heart or Humor10.0
Execution10.0
Reader Rating: ( 1 vote ) 10

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