COVERGIRL: Katy Perry Pumps Up
The new COVERGIRL’s advert was created by Grey Global Group Inc. and it features American singer, songwriter, and actress Katy Perry. The music of the COVERGIRL’s commercial is Pump Up the Jame by Technotronic.
The ad is glamorous and sexy, but it has nothing special.
The product is very visible in the ad, there is a call to action. A well-executed commercial featuring a celebrity.