This funny commercial was created by the advertising agency The Monkeys, Sydney for Meat and Livestock Australia (MLA) and it features SBS newsreader Lee Lin Chin leading a military operation named Operation Boomerang and the “lambassador” Sam Kekovich.
Featuring a series of action-packed scenes, the advert promotes eating lamb on January 26, Australia Day.
Rabbit is the production company, and One Green Bean is the PR Agency of the campaign.
The soundtrack is Damian de Boos-Smith, Sound Planet Australia, and the headline is “Because you never lamb alone on Australia Day.”
Last year campaign was featured Richie Benaud, and it was epic, too:
