Old Spice: Legendary Man – Rocket Car
The new Old Spice campaign was created by advertising agency Wieden + Kennedy and produced by Biscuit Filmworks. The VFX company is The Mill. Named Legendary Man, the campaign consist of two funny commercials: Rocket Car and Whale, both with the same main character: Legendary Man. According to P&G, the Legendary Man personifies how living a legendary life can lead to unexpected and legendary things.
The Old Spice – Legendary Man campaign promotes the new Hardest Working Collection: Old Spice Odor Blocker, Sweat Defense deodorants, and Dirt Destroyer body wash.
“Old Spice has a proven track record of delivering unrivaled protection,” said Janine Miletic, Old Spice Brand Director at Procter & Gamble. “Guys have come to know and love Old Spice for the premium scents we offer and our current lineup delivers performance on parity with the competition. With the launch of the new Hardest Working Collection, we’ve taken that performance up a notch. Truly delivering Legendary Protection for Legendary Men.”
Also, in this campaign Old Spice is teaming up with Tough Mudder as the official Men’s Body Wash and Anti-Perspirant/Deodorant Partner of the rigorous obstacle course series, offering the perfect proving ground for guys to test the legendary performance of the Hardest Working Collection. Old Spice’s partnership with Tough Mudder includes sponsorship of a co-branded obstacle Mud Mile 2.0 and presentation of post-event rinse stations and changing areas, plus distribution of Hardest Working Collection and Old Spice Hair product to participants at all U.S. 2016 events.
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