Audi’s Super Bowl commercial was developed by Venables Bell & Partners. A 60-second spot will be air in the first quarter, but you can watch here the extent cut.
The ad, called Commander, features the song David Bowie’s “Starman” and it is about a retired astronaut and his son. “Starman” was the lead single from Bowie’s 1972 classic, The Rise and Fall of Ziggy Stardust and the Spiders From Mars. The advert promotes the new 205-mph Audi R8 V10
Surrounded by memories of the Space Age’s golden years, a retired astronaut has lost his zeal for life. But when his son shows up and hands over the keys to the new 205-mph Audi R8 V10 plus, a rocket ride under the stars stirs newfound life within the Commander. It’s a universal reminder that amazing things happen when we choose exploration, technology and the moon.
The tagline is “The 205 mph Audi R8 is here“.
“Starman” LYRICS
Didn’t know what time it was and the lights were low
I leaned back on my radio
Some cat was layin’ down some rock ‘n’ roll ‘lotta soul,
he saidThen the loud sound did seem to fade
Came back like a slow voice on a wave of phase
That weren’t no D.J. that was hazy cosmic jiveThere’s a starman waiting in the sky
He’d like to come and meet us
But he thinks he’d blow our minds
There’s a starman waiting in the sky
He’s told us not to blow it
Cause he knows it’s all worthwhile
He told me:
Let the children lose it
Let the children use it
Let all the children boogieI had to phone someone so I picked on you
Hey, that’s far out so you heard him too!
Switch on the TV
we may pick him up on channel two
Look out your window I can see his lightIf we can sparkle he may land tonight
Don’t tell your poppa or he’ll get us locked up in fright
