Budweiser: Not Backing Down – Super Bowl 2016 Commercial

The second commercial of Budweiser for Super Bowl 50 features Clydesdales and it was created by advertising agency Anomaly, New York. It is better than the first one with Helen Mirren, but not so good as the last year one
A 30-second version of the spot, “Not Backing Down,” will air during the big game.
The tagline is “We’re big. We have Clydesdales, not ponies. We’re proud to be America’s #1 full-flavored lager.”

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We have Clydesdales

9.4

It is a well executed and powerful commercial.

Memorable9.0
Effective9.0
Style10.0
Heart or Humor9.0
Execution10.0

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