Kia: Christopher Walken and pizzazz socks – Super Bowl 2016 Commercial
Kia Super Bowl campaign was created by advertising agency David&Goliath and it promotes the next generation Kia Optima, a midsize sedan. The ad features Christopher Walken and the lifestyle apparel brand, Stance, for the featured pizzazz socks. The campaign’s hashtag is #AddPizzazz.
A 60-second version will air in the third quarter.
With aggressive exterior styling, genuine Nappa leather seats, and a 2.0L GDI turbo engine, the next generation Kia Optima is a midsize sedan that makes a statement. It stands alone in a category that’s as bored and uninspired as beige socks.
I like how Walken explains the dangers of the beige sock mentality and introduces drivers to the exciting new Optima. It is a good ad.