Shot on iPhone 15 Pro: Olivia Rodrigo’s “get him back!”

In this commercial

TV Commercial Review

Memorable
Effective
Style
Heart or Humor
Execution

Good

Good demonstration

Apple has released a 31-second video showcasing Olivia Rodrigo‘s music video for “get him back!” The video is shot entirely on the new iPhone 15 Pro, utilizing features like Pro Res 4K Log, USB-C external drive compatibility, and 5x zoom on the iPhone 15 Pro Max.

The Good

  1. Showcasing Capabilities: The video is an excellent showcase for the iPhone 15 Pro’s camera capabilities, especially the Pro Res 4K Log and 5x zoom.
  2. Star Power: Featuring Olivia Rodrigo, a famous artist, adds a layer of credibility and appeal to the video, likely attracting her fan base to the product.

The Bad

  1. Duration: At only 30 seconds, the video is quite short, leaving viewers wanting more. This could be a missed opportunity to delve deeper into the phone’s features.
  2. Limited Scope: While the video showcases the iPhone’s camera capabilities, it doesn’t touch on other features, unlike ads from competitors like Samsung, which often provide a more comprehensive view of their products.
  3. Niche Appeal: The video targets a specific demographic—fans of Olivia Rodrigo and pop music—which may not resonate with a broader audience.
A woman is standing in a dark room with purple confetti, filmed with iPhone 15 Pro during Olivia Rodrigo's "get him back!" music video.
Olivia Rodrigo’s anthemic music video for “get him back!” was shot entirely on the new iPhone 15 Pro

Comparison with Competitors

  • Samsung Galaxy Ads: Samsung often collaborates with various artists and influencers but usually provides a more rounded view of the phone’s capabilities.
  • Google Pixel Ads: Google’s ads often focus on the technical aspects, showcasing the phone’s software and hardware capabilities rather than relying on star power.
  • OnePlus Ads: OnePlus tends to focus on the phone’s performance and camera capabilities, often using real-world scenarios to demonstrate these features.

Final Thoughts

Apple’s “Shot on iPhone 15 Pro” video featuring Olivia Rodrigo’s “get him back!” is a clever marketing strategy that effectively showcases the phone’s camera capabilities. However, its short duration and limited scope could be seen as drawbacks.

A woman is sitting in a shattered car.
Olivia Rodrigo – iPhone 15 Pro ad

Watch the full music video Olivia Rodrigo “get him back!”below:

Who is Olivia Rodrigo?

Olivia Rodrigo is an American singer-songwriter and actress who gained widespread fame with her debut single “Drivers License,” released in January 2021. The song became an instant hit, topping charts in various countries and breaking several streaming records. Born on February 20, 2003, in Temecula, California, Rodrigo has quickly become one of the most talked-about young artists in the music industry.

Early Life and Career

Rodrigo began her career in acting, landing roles in Disney Channel shows like “Bizaardvark” and “High School Musical: The Musical: The Series.” However, it was her venture into music that catapulted her into stardom. Her debut album, “SOUR,” released in May 2021, received critical acclaim and commercial success, featuring hits like “Deja Vu” and “Good 4 U.”

Musical Style and Influences

Rodrigo’s music blends pop, rock, and indie elements, drawing influences from Taylor Swift, Lorde, and Alanis Morissette. Her lyrics often explore heartbreak, adolescence, and self-discovery, resonating with a young audience.

Achievements

  • Her debut single, “Drivers License” broke the Spotify record for most daily streams for a non-holiday song.
  • “SOUR” debuted at number one on the US Billboard 200 and received multiple Platinum certifications.
  • She has received numerous awards at the MTV Video Music Awards and Billboard Music Awards.

Recent Collaborations

Most recently, Olivia Rodrigo has been featured in Apple’s advertisement for the iPhone 15 Pro, where her music video for “get him back!” was shot entirely on the new device. This collaboration showcases Rodrigo’s musical talent and serves as a testament to her rising influence in both the music and commercial worlds.

Conclusion

Olivia Rodrigo is a multi-talented artist who has quickly risen to fame through her emotive lyrics and versatile musical style. At just 20 years old, she has already significantly impacted the music industry and shows no signs of slowing down.

Good

9.2

Phone 15 Pro's camera capabilities

Memorable9.0
Effective10.0
Style9.0
Heart or Humor9.0
Execution9.0
Reader Rating: ( 1 vote ) 7.5

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