Old Spice: And So It Begins
The new Old Spice commercial was created by Wieden+Kennedy Portland and it features two opposite characters: Terry Alan Crews (American actor and former American football player) and Isaiah Mustafa (former NFL practice squad wide receiver, now actor).
Directed by Tom Kuntz, Old Spice ad pit Terry and Isaiah against each other to promotes Bearglove Body Wash and Timber Body Wash. The TV commercial aims to be an inspiration to choose which Old Spice product scent best suits you as an individual.
“And So It Begins” headline describe very good how ridiculously action packed this Old Spice commercial is.
45 seconds of pure action
A joy for all action TV commercials fans.