BHF: Heart disease is heartless
DLKW Lowe creates a heartbreaking campaign for British Heart Foundation (British heart charity and the largest independent funder of cardiovascular research). The campaign designed to raise money and its tagline is “Heart disease is heartless. It strikes without warning.”
From the campaign, I learn that 1 in 4 loved ones still die from heart and circulatory disease.
There are several online spots in this campaign, but the “Classroom” I like the most. This ad is directed by Tom Tagholm of Park Pictures, and he did an excellent job.
Fight against cardiovascular disease
This is a really heartbreaking commercial even it is has a twist that isn't hard to guess.