Featuring Sir Richard Branson, the new Virgin America‘s commercial is aim to promote the new flights to Honolulu and Maui by “Work Hard, Hawai’i Hard” experience. The promotion is open only to individuals who are legal residents of the 50 United States and the District of Columbia, with the exception of The State of New York and the State of Florida. The promotion is made in partnership with Airbnb (the world’s leading community-driven hospitality).
I like the ad because it is funny and it has a clear call to action.