INCA: Routine Check
The French National Institute for Cancer (INCA; l’institut national du cancer) and the Minister of Health and Social Affairs have unveiled a new movie advert on colorectal cancer, which, although the second most deadly cancer in France with 18,000 deaths a year, goes largely unacknowledged.
The film, named “Routine Check” (Un Contrôle de Routine in French), directed by Wilfrid Brimo encourages men and women over the age of 50 to go for a check-up, as if the cancer is detected, in 9 out of 10 cases it can be cured.
With a 1950s detective film style and clunky sound effects, the black and white and studio-shot film presents colorectal cancer as a serial killer hurrying through the night down a deserted road where seemingly nothing can stop him. That is until a simple routine check puts and end to his flight.
Production Company: HENRY
Producer: Jean-Luc Bergeron, Jean Ozannat
Director: Wilfrid Brimo
Line Producer: Gaëlle Delaporte
DOP: Daniel Voldheim
Production Designer: David Bersanetti
Managing Director: Christophe Coffre
TV Producer: Amandine Winter
Art Director: Céline Pottier
Copywriter: Mathieu Doligé
A simple routine check