The Domino’s Tracker is at the heart of the new ads which are inspired by the iconic “Ferris Bueller’s Day Off” racing home scene. In this version, created under license from Paramount Pictures, the race to get home includes tracking a pizza on a smartwatch and meeting the delivery driver at home, instead of the school principal.
The campaign was created by the creative agency Crispin Porter & Bogusky and produced by Arts & Sciences. The advert’s tagline is “Oh Yes We Did.”
Directed by Matt Lenski, the film “Home for Pizza” – which will also air as 60-, 30- and 15-second national TV commercials – features “Stranger Things” actor Joe Keery in the lead role, sprinting across neighborhood yards, jumping over sunbathers and running in the street alongside a car driven by none other than Alan Ruck, who played Bueller’s best friend, Cameron Frye, in the landmark film. In addition to featuring the cameo by Ruck, Domino’s also filmed on location at the same house featured in the original. In the companion spot also released today, Keery’s character demonstrates some of the many ways to place a Domino’s digital order and track its progress – from Amazon Echo to a smart TV to a waterproof smartwatch – while, yes, fashioning soapy hairstyles in the shower.
The background music is the song “Oh Yeah – Yello”, March of the Swivelheads by The English Beat.
“We know that customers find the Domino’s Tracker to be a fun part of ordering from Domino’s, so we tried to capture their excitement in this new ad,” said Karen Kaiser, Domino’s vice president of advertising. “While we modernized the classic scene with Domino’s Tracker technology and Domino’s custom-built delivery car, the DXP®, the scene otherwise stays true to the 80s Paramount cult classic.”
