Apple: Sticker Fight

In this commercial

Named “Sticker Fight,” the new Apple TV commercial promotes iPhone7’s emoji stickers. The advert features the song “Boys Are Boys and Girls Are Choice” by The Monks.

The Apple commercial tagline is “Say it with stickers on iPhone 7. Practically magic.”

The advert has nothing special, but it is fun to watch.

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Practically magic

7.8

The advert does not convince me.

Memorable8.0
Effective8.0
Style8.0
Heart or Humor8.0
Execution7.0

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