State Farm: The Following

In this commercial

State Farm unveiled a two-minute TV commercial, part of “Neighborhood of Good.” campaign. Created by the advertising agency DDB, the film will air on broadcast TV in 30- and 60-second versions. The tagline is “Here to Help Life Go Right.”

The background music is the single “Don’t Let Me Down” by The Chainsmokers feat. Daya, performed by Joy Williams. You can download Joy Williams’ – “Don’t Let Me Down” on Amazon.com and Joy is donating all proceeds to the American Red Cross.

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Let's turn caring into doing

9.8

It is an excellent commercial. It is brilliantly executed and heart touching.

Memorable10.0
Effective9.0
Style10.0
Heart or Humor10.0
Execution10.0

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