Jose Cuervo unveiled a new TV commercial named “Last Days.” Directed by Ringan Ledwidge, the advert promotes Jose Cuervo Especial Silver with the tagline “Tomorrow Is Overrated.”
The story is unusual: a group of fearless bargoers enjoys their last moments together, as civilization crumbles around them. As the impending doom worsens outside, inside they are doubling down on the Cuervo (and the Elvis), as for these brave souls Tomorrow Is Overrated.
The background music is the well-known song “It’s Now or Never”, from “If I Can Dream” (Elvis with the Royal Philharmonic Orchestra)
The commercial was created by the advertising agency Crispin Porter & Bogusky and produced by Rattling Stick.
CREATIVE CREDITS:
Client: Jose Cuervo
Campaign Title: “Tomorrow is Overrated”
Ad Agency: CP+B LA
Chief Creative Officer: Kevin Jones
Creative Director: Paddy Fraser
Associate Creative Director / Art Director: Jeff Dryer
Associate Creative Director / Copywriter: Andrew Jasperson
Production Company: Rattling Stick, Santa Monica
Director: Ringan Ledwidge
Director of Photography: Adam Arkapaw
Line Producer: Greg Haggart
Executive Producers: Joe Biggins and Jeff Shupe
Head of Production: Richard McIntosh
Editorial Company & City: Work Editorial, Culver City
Editor: Rich Orrik
Assistant Editor: Ben Foushée
Editorial Producer: Brandee Probasco
Editorial Executive Producer: Marlo Baird
Post FX Company & City: Electric Theatre Collective (ETC), Santa Monica
Post Senior Producer: Louisa Cartwright
Post Line Producer: Therese Mayer
Post Creative Director/TD: Daniel Marum
Shoot Supervisors: James Sindle, Remi Dessinges, Tommy Smith
Post Concept/DMPs: Jamie O’Hara and Mark Sullivan
2D Lead: Tommy Smith
Flame Artists: Adam Watson, Fefo De Souza, Gretchen Capatan
Nuke Artists: Kevin Jones, Dave Damant, Brendan Smith, Joseph Zaki, Krystal Chinn
CG Leads: Remi Dessignes, Corinne DeOrsay
CG Team: Steve Beck, Nate Lapinski, Arrev Chantikian, Katie Schiffer, Jared Broddle, Huisoo Lee, Ali Rizvi, Charlie Deogracias
Post Intern: Christian Olan-Geddes
Mix Company & City: Lime Studios, Santa Monica
Audio Engineer: Mark Meyuhas
Audio Assistant Engineer: Peter Lapinski
Music Company & City: Beacon Street Studios, LA
Telecine Company & City: Company 3, New York
Colorist: Tom Poole
Telecine Producer: Claire Movshon
Actors: Emily Zuzik, Arielle Vandenberg, Bradford Anderson, Dustin Coffey, Laura Jane Salvato
