TV Commercial Review
Memorable
Effective
Style
Heart or Humor
Execution
Hilarious
Doritos Super Bowl ad 2023 ft Jack Harlow, Missy Elliott, and Elton John.
In the spot, Doritos embraces the triangle – the shape and the underappreciated musical instrument – encouraging fans to try another angle. It makes me think of the Illuminati.
The advertisement is funny, it is interesting, and the product is present in the advertisement. Unfortunately, only the product’s shape is promoted; nothing is said about the taste, the most important characteristic of food.
Doritos Super Bowl ad 2023 spotlights Harlow struggling to find originality for his next track. Drawing inspiration from the shape of his favorite snack, Jack transforms his music with the mesmerizing tune of a triangle instrument, effectively turning the music industry upside down. Joined in the spot by music icons Missy Elliott and Elton John, Harlow unleashes triangle mania.
“Doritos’ mission to try another angle really resonates with me, whether it be pursuing a new artistic challenge like acting or working on a new sound with my own music,” said Harlow. “Missy Elliott and Elton John are two people who have inspired me for years, so it was an honor to work with them on another timeless Super Bowl ad.”
“Doritos always has the most entertaining and fun Super Bowl commercials, so to become a part of this year’s spot through Doritos’ TikTok challenge is unreal!” said Yadao-Payad. “As a long-time Doritos fan, it makes me want to grab a bag and dig in because Doritos is my go-to snack for any party.”
“Filming this year’s Doritos Super Bowl commercial was so much fun,” said Elton John. “Their commercials are always so creative, and I was of course honored to be chosen as the ‘Triangle Player of the Year’ – I hope Jack doesn’t mind!”
“For more than two decades, Doritos has continuously delivered bigger and bolder Super Bowl commercials,” said Brett O’Brien, chief marketing officer at Frito-Lay North America. “Music continues to play a central role in our campaigns, as Doritos teams up with the hottest musical artists to deliver something unexpected for fans. We’ve continued that legacy with a trio of iconic talent to inspire fans to break out of the norm and try another anglethrough this commercial and a first-of-its-kind digital experience.”
