Doritos Super Bowl 2022 ad

TV Commercial Review

Memorable
Effective
Style
Heart or Humor
Execution

Hilarious

Doritos Super Bowl 2022 ad is hot and features Megan Thee Stallion and some vey cutes animals!

Kicking off the campaign is the first-ever Flamin’ Hot Super Bowl spot, featuring both Doritos and Cheetos and starring the iconic voices of GRAMMY Award-winning musician and official reigning queen of hot, Megan Thee Stallion, and GRAMMY-nominated and multi-platinum musical artist/songwriter, Charlie Puth.

Doritos Super Bowl 2022 featues Megan Thee Stallion
Doritos Super Bowl 2022 features Megan Thee Stallion

At a time when people are seeking moments of defiance of the everyday, Frito-Lay is showing fans what the world would look like with a little more heat with “Unleash Your Flamin’ Hot.”

For weeks, fans have speculated what Frito-Lay has up their Cheetle-dusted sleeve after the release of three teaser videos, dropping hints about the commercial and depicting the stars as they prepare for their roles.

In the full commercial, released today, the creator of “Hot Girl Summer” transforms into a fiery songbird and is joined by an unlikely cast of animal characters, including a beatboxing fox voiced by Puth. These characters are awakened by their first tastes of new Doritos Flamin’ Hot Cool Ranch and fan-favorite Cheetos Flamin’ Hot Crunchy, all to the tune of the epic ’80s anthem “Push It” from iconic rap group Salt-N-Pepa.

“I bring heat to everything I do, so it only made sense to partner with Flamin’ Hot on this campaign,” Megan Thee Stallion said. “Filming this Super Bowl spot and paying homage to Salt-N-Pepa was an incredible experience and I can’t wait for my Hotties to check it out.”

“To be a part of the ‘Flamin Hot’ Super Bowl spot is so cool and a truly great experience,” says Puth. “I was excited to put my musical skills to use and bring beatboxing to this character in such a fun way.”

“We’ve been so inspired by how fans have embraced Flamin’ Hot,” said Rachel Ferdinando, SVP and CMO at Frito-Lay North America. “The Super Bowl provides the perfect stage to showcase the Flamin’ Hot flavor and attitude, and we are thrilled to partner with such exceptional musical talent to bring it to life. Music has a way of bringing joy, connecting us and delivering a story in such a unique way; so reimagining ‘Push It’ with the help of Megan and Charlie will really allow our fans to unleash their Flamin’ Hot.”

To continue spreading the spicy spirit, Frito-Lay is inviting fans to “Unleash Your Flamin’ Hot” through digital engagements on Super Bowl Sunday.

Doritos Super Bowl 2022 ad
Doritos Super Bowl 2022 ad

Excellent

10.0

Probably the best Super Bowl 2022 commercial

Memorable10.0
Effective10.0
Style10.0
Heart or Humor10.0
Execution10.0
Reader Rating: ( 2 votes ) 5.2

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