Budweiser Super Bowl ad 2022
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Budweiser Super Bowl ad 2022 is directed by Academy Award-winner Chloé Zhao. Budweiser is back in the game with a commercial spotlighting a beloved Budweiser Clydesdale’s path to recovery, symbolizing the resiliency that the people of America continue to show through difficult times.
Created by VaynerMedia, “A Clydesdale’s Journey,” set to an arrangement of Gary Clark Jr.’s live rendition of the national anthem and other pieces of his work, is a story of resilience that takes place in the American west. Though Clydesdale faces injury, the horse’s own determination and the bond it shares with a dog, stableman and vet, see it through a tough road of recovery. The spot, depicted through Chloé’s unique and deeply human lens, includes messages of resilience, togetherness and hope and is a story that anyone can see themselves reflected in. The commercial culminates with a message stating, “Down Never Means Out,” reminding viewers that no matter what they face, anything is surmountable with perseverance.
“We all fall down in life and the journey to healing is often painful, long and solitary,” said Chloé Zhao, Academy Award-winning director. “To tell a story of perseverance, hope and friendship through the lens of the beloved Clydesdales really resonated with me.”
The stars of the commercial, the Budweiser Clydesdales, have been involved in Anheuser-Busch’s television ads since the 1950s, and made their first appearance in the Super Bowl in 1975. The Budweiser Clydesdales are a staple of Anheuser-Busch’s longstanding heritage and a symbol of American tradition.
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