Carvana Super Bowl ad 2022

TV Commercial Review

Memorable
Effective
Style
Heart or Humor
Execution

Good

Carvana unveiled its Super Bowl commercial. The ad shows customers that their Carvana experience will leave them feeling energized, cared for and empowered.

“Our customer is at the center of everything we do and ‘Your next customer may be your mom’ is a value that’s central to our DNA, so much so that it inspired our Super Bowl national advertising debut to show our commitment to ensuring our customers have a positive Carvana car shopping, buying or selling experience,” says Ryan Keeton, Carvana Co-Founder and Chief Brand Officer. “Our in-house team had a lot of fun developing this new campaign to be light-hearted and relatable so people understand how, at Carvana, We’ll Drive You Happy™.”

Carvana believes that everyone deserves straightforward access to car ownership and offers as-soon-as-next-day delivery of its nationwide inventory to more than 80 percent of the U.S. population. Its intuitive and convenient online car buying, selling and financing experience enables customers to quickly and easily shop more than 55,000 vehicles, finance, trade in or sell their current vehicle to Carvana, sign contracts and schedule delivery or pickup at one of its 30 patented, automated Car Vending Machines.

Carvana_Super_Bowl_Commercial_2022_Debut_Oversharing_Mom
Your next customer may be your mom’

Be happy

7.6

A good Super Bowl ad.

Memorable7.0
Effective8.0
Style8.0
Heart or Humor7.0
Execution8.0
Reader Rating: ( 0 vote ) 0

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