Avocados From Mexico Super Bowl ad 2023 -full
TV Commercial Review
Heart or Humor
The ad was ideated by the LERMA agency and directed by legendary Big Game director Bryan Buckley. Buckley, who has directed 70 Big Game commercials, partnered with AFM to direct this year’s spot for the first time. “We really wanted to channel Anna’s contagious sense of humor and lovable personality while creating the ad,” said Buckley. “We are excited for fans to tune in and see how Avocados From Mexico makes everything better.”
Buckley is an esteemed recipient of numerous awards and accolades, such as The One Clubs Director of 2022 and The Clios Director of 2022, in addition to being named one of the 50 Best Creative Minds in the last 25 years by Creativity Magazine. His production company produces the ad, Hungry Man, which has been recognized as the top commercial production company in the world at the Cannes Festival, winning the Palme D’or, and made the Cannes Top Ten Production Companies list for more than ten consecutive years, the first production company in history to do so.
AFM teamed up with the award-winning Dallas, Texas based advertising agency, LERMA to concept and produce the ad, which will mark the brand’s eighth Big Game appearance. There’s good reason for Avocados From Mexico to show up big every year: an estimated 250 million pounds of avocados are consumed leading up to football’s biggest weekend, enough to cover a football field with more than 75 feet of guacamole.
AFM became the first produce brand to advertise at the Big Game when they made their debut in 2015. In the last decade, AFM’s Big Game campaigns have earned more than 90 accolades and recognitions for their unprecedented performance. AFM is the only brand to be ranked as one of the top two Big Game digital campaigns for five consecutive years by the Merkle Report.
“I’m so excited to be starring in my first Big Game commercial,” says Faris. “Working with Avocados From Mexico was the perfect fit because I get to promote – and eat – a product I really love. I can’t wait for the rest of the world to see the amazing world of good we’ve dreamed up.”