TV Commercial Review
Memorable
Effective
Style
Heart or Humor
Execution
Good
Not good feedback from GM fans
General Motors Super Bowl commercial 2023 features Will Ferrell. The spot is part of a GM and Netflix EV partnership.
In the spot, Will Ferrell enters the world of some of the biggest Netflix shows and films, including Army of the Dead, Squid Game, and more.
Currently, Netflix’s image is not so good because of the announcement to charge extra for sharing accounts between friends and family (the company once encouraged this kind of sharing). So, one viewer comments ironically,” Will GM let me share my EV with other people?”
Netflix will increase the presence of EVs in Netflix-produced shows and films, where relevant, while also taking steps to enable more sustainable productions.
GM answers to the critics of this General Motors Super Bowl commercial 2023 and partnership with Netflix: “Our drive toward an all-electric future isn’t just a phase – it’s a massive transformation in the future of mobility. Together with Netflix, we aim to educate and excite people about EVs and show how they can be incorporated into any lifestyle with ease and convenience.”
“Entertainment has a huge impact on culture. We want to make EVs famous on streaming, small and silver screens to build an EV culture through storytelling that incorporates the experiences of driving and owning an EV,” said GM Global Chief Marketing Officer Deborah Wahl. “Netflix is a great partner because of the company’s compelling storytelling, commitment to sustainability, and track record of sparking conversations that shape cultural trends. We are united in creating a better, more sustainable future for our world as we bring everybody in on EVs.”
As a result of the partnership, Netflix is supporting and educating creators, helping them to better understand how EVs can complement and enhance their stories. Over the course of the next year, inspired by this partnership, GM EVs will be seen in select Netflix shows, and films, including Love is Blind, Queer Eye and Unstable, which will feature the Chevrolet Bolt EUV, GMC HUMMER EV Pickup and Cadillac LYRIQ respectively.
