TV Commercial Review
Memorable
Effective
Style
Heart or Humor
Execution
Good
A cute advert.
Farmer’s Dog unveiled its spot for the Super Bowl 2023 The spot was created internally and represents a love letter to dogs. During shopping trips for pet food, over half of surveyed, U.S. owners claimed to specifically look for products that meet their pet’s health and nutrition standards. The Farmer’s Dog co-owner Brett realized that pet food marketing was masking an alarming reality, so he teamed up with Jonathan (and his pup, Buddy) to build the company they wished existed for their dogs.
The tagline is “Nothing matters more than more years together.“
It is a heartwarming commercial, but I feel sad at the end.
Farmer’s Dog purchased the 60-second spot from Fox in January.
