General Motors Super Bowl 2022 ad

TV Commercial Review

Memorable
Effective
Style
Heart or Humor
Execution

Good

The cast of Austin Powers will reunite in General Motors’ big game ad, taking aim at climate change in a humorous way. In “Dr. EV-il,” an extension of GM’s “Everybody In” campaign, Dr. Evil meets his match – climate change – and learns he is now the second biggest threat to the world. To regain his top position, Dr. Evil and his evil sidekicks hatch a diabolical plan to take control of GM, using the company’s Ultium Platform to fight this new nemesis.

The spot prominently features EVs powered by GM’s Ultium Platform — including the GMC HUMMER EV SUV and Pickup, Cadillac LYRIQ, Chevy Silverado EV and the BrightDrop EV600 — as well as Cadillac’s autonomous Halo Concept Portfolio, which includes the InnerSpace, SocialSpace and PersonalSpace.

General Motors Super Bowl 2022 ad
Dr. Evil and his cronies help fight climate change in GM’s big game spot.

A diabolical plan

8.6

Good

Memorable8.0
Effective8.0
Style9.0
Heart or Humor9.0
Execution9.0
Reader Rating: ( 1 vote ) 10

Related TV Commercials

LEAVE YOUR COMMENT

Your email address will not be published.

This site uses Akismet to reduce spam. Learn how your comment data is processed.