Turkish Airlines advert featuring Zach King

TV Commercial Review

Memorable
Effective
Style
Heart or Humor
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Funny

Turkish Airlines unveiled a new short film produced in partnership with Zach King. The four-minute film, titled First to the Gate, features the famous illusionist and filmmaker in a race through Istanbul Airport as he competes with his co-star, JJ Carroll, for a window seat on their flight.

Along with King, a crew of 90 people worked to create the film, which was produced in just four days. Directed by both Jadon Gauthier of WonderBox Entertainment, and King, the film is a fast-paced, exciting adventure. Through a series of dynamic camera movements, creative effects, visual illusions, and a dose of comedy, the film captures the audience’s imagination and showcases the state-of-the-art airport facilities, modern architecture, and Turkish Airlines’ Business Lounge offerings, all photographed with a sleek cinematic tone by the director of photography Sean Conte.

Turkish Airlines - Zach King advert
Turkish Airlines – Zach King & JJ Carroll advert

Turkish Airlines Chairman of the Board and the Executive Committee, Prof. Dr. Ahmet Bolat stated; “As an innovation airline, we’re passionate about providing a platform to showcase and support the work of forward-thinking creators like Zach King. This partnership is a nod to our spirit of collaboration, and an exciting asset that captures the grandeur of our beautiful hub, Istanbul Airport, and the essence of the Turkish Airlines brand, in a creative and entertaining way.”

Digital illusionist Zach King said; “Turkish Airlines Business Lounge is excellent and I’ve never had such good food in an airport lounge before. I’m glad we had to show it off in the film because I think it really actually helps the production value of the short we are filming.”

This film is the second collaborative project between Turkish Airlines and King, who previously helped produce a safety video for the carrier. A fan of Istanbul’s unique charm, the meeting point of East and West, amalgamation of historic and cosmopolitan, King has visited the destination nearly a dozen times to film multiple projects. His love for filmmaking began at a young age, but he quickly rose to social media fame after publishing some of his short videos featuring “digital magic” via YouTube in the early 2000s.

Good

10.0

Good use of KOLs

Memorable10.0
Effective10.0
Style10.0
Heart or Humor10.0
Execution10.0
Reader Rating: ( 1 vote ) 10

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