Review
Memorable
Effective
Style
Heart or Humor
Execution
Magic!
Shoe Carnival unveiled a new commercial featuring Zach King. If you don’t know who is Zach King read below:
He (born February 4, 1990) is an American Vine star, filmmaker and YouTube personality based in Los Angeles. He is most known for his “magic vines” – six-second videos digitally edited to look as if he is doing magic. He calls his videos “digital sleight of hand”. He began posting videos on YouTube in 2008 and in 2013 he started posting videos to Vine. So Zach King is an influencer.
The advert promotes “Buy one, get one-half off” with the tagline “A Surprise in Store”
The TV commercial “Poster Boy” was created by the advertising agency 22squared.
