Coca-Cola: A Coke for Christmas – Christmas Advert
Coca-Cola Christmas commercial, ‘Taste the Feeling of the Holidays,’ is shining a light on “unsung heroes”– those who go the extra mile to make the holidays more special for those around them. The 30-second TV Coca Cola advert follows a teen as he wheels a cart of ice-cold Coca-Cola through his neighborhood, sharing bottles of delicious refreshment with merry-makers working hard to create a festive season and wonderful memories. From a man hanging holiday lights to a mom tirelessly preparing a holiday meal, each recipient is surprised by the unexpected token of kindness. The final bottle of Coca-Cola is saved for a visit from one last holiday hero: Santa Claus.
Coca-Cola developed “A Coke For Christmas” with advertising agency SRA Rushmore – Madrid. The song of the advert was created for this commercial.
From heartwarming ads and special-edition packaging to the Coca-Cola Holiday Caravan stops that bring holiday happiness to communities across America, Coke and the holidays go hand-in-hand.
“For decades, Coca-Cola has brought happiness and refreshment to the holiday season,” said Melissa Palacios, associate brand manager, Coca-Cola Trademark, Coca-Cola North America. “We’re embracing the spirit of unsung holiday heroes through our TV creative, but we aren’t finished there. Through special packaging and our Holiday Caravan’s cross-country tour, we’ll touch millions of Coca-Cola fans and unsung heroes with heartwarming, uplifting experiences.”
The brand is also encouraging teens across America to showcase the different ways they step it up during the holidays through a #WeSleigh social campaign. Through it, fans can interact, share their holiday photos and recognize fellow teens.
For a limited time, Coca-Cola will pair its logo on product packaging with iconic and beloved symbols of the holiday season. The brand’s famous polar bears will be featured on holiday packaging of Coca-Cola, Coke Zero and Diet Coke, including 12-ounce can multi-packs, 20-ounce bottles, 1.25-liter and 2-liter bottles, as well as 12-ounce can multi-packs, 20-ounce bottles of Coke Life and 8.5-ounce aluminum bottles of Coca-Cola.
In addition, Coca-Cola’s iconic Santa Claus, as imagined by the artist Haddon Sundblom, will appear for a limited time on 8-ounce glass bottles of Coca-Cola, 7.5-ounce mini cans and 6-pack glass bottle carriers of Coca-Cola, Coke Zero, Diet Coke and Coca-Cola Life, and on .5-liter, 6-packs of Coca-Cola, Coke Zero and Diet Coke.
Now in its 19th year, The Coca-Cola Holiday Caravan – six trucks each illuminated by more than 30,000 red and white sparkling lights – will roll into more than 25 cities across the country to spread holiday happiness through December 18, 2016. In addition, Coca-Cola will donate 4,000 toys for teens to Marine Toys for Tots Foundation chapters across the country.
Coca-Cola fans who want to spread happiness far and wide can continue to purchase and send “Share a Coke” glass bottles customized with names or holiday themes through ShareaCoke.com. Online purchase options include individual 8-ounce glass bottles and 6-packs of 8-ounce glass bottles of Coca-Cola, Coke Zero, and Diet Coke.
The Coca-Cola Christmas campaign is more than this commercial. It is a real 360 campaign.