H&M: Come Together starring Adrien Brody

In this commercial

H& M promotes its Christmas 2016 collection through a commercial directed by Wes Anderson. There is two version of the advert: 30 seconds for TV and 3:52 full length for the Internet.

Named “Come Together,” the advert features Adrien Brody (known for “The Pianist” and “The Grand Budapest Hotel“). Adrien Brod said about H&M commercial: “This story may resonate more than ever at a time in the world where we could all do with giving a stranger a hug.” The story takes place on a train traveling through a snowy landscape on Christmas Eve where Brody plays the conductor.

“Come Together” holiday short film was created by the advertising agency adam&eveDDB. In the film, lone passengers are traveling to join their loved ones for the Christmas holiday, but winter weather conspires to waylay them.

The winter train ride, under Wes Anderson’s direction, is the perfect setting for H& M’s holiday collection full of relaxed, wearable elegance. It’s about mixing the informal with a sense of occasion, capturing the holiday mood for both dressing up and getting cozy with loved ones,” says Pernilla Wohlfahrt, H& M’s Head of Design and Creative Director.

The commercial tagline is “Come Together.”

For more on this year’s Christmas campaigns click here.
To vote your favorite Christmas commercial click here.

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H&M Christmas 2016 collection

9.2

Memorable9.0
Effective8.0
Style10.0
Heart or Humor9.0
Execution10.0

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