Apple: Romeo and Juliet
In this commercial
Apple uses Shakespearean theme to emphasize iPhone 7 camera. Created by advertising agency TBWA/MAL, the “Romeo and Juliet” advert is part of “Practically Magic.” campaign. The tagline of the 30 seconds commercial is “Your movies look like movies on iPhone 7.”
Through this advert, Apple succeeds to create a heartwarming connection with his product.
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Practically Magic
8.6
Is a strange choice to play Romeo and Juliet in elementary school.
Memorable8.0
Effective9.0
Style8.0
Heart or Humor9.0
Execution9.0
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