Cineplex: A Balloon For Ben

The advertising agency Zulu Alpha Kilo unveiled a touching commercial for Cineplex Entertainment. The advert “A Balloon For Ben” is the follow-up to Cineplex’s Lily & The Snowman.

Directed by Yves Geleyn, the advert was produced by Desiree Stavracos and the brilliant animation by Hornet. A Balloon For Ben features music by VaporRMW feat. Em Patrick – Everywhere.

The short film invites Canadians to once again ‘See The Big Picture’ and rediscover the importance of entertainment. Cineplex has created a new heartwarming story that showcases the importance of making time for what you love.

“When we launched our new ‘See The Big Picture’ brand platform last year with Lily & The Snowman, we knew it was a memorable story that would capture the hearts of Canadians during the holiday season. It ended-up going viral and capturing the hearts of millions around the world,” says Pat Marshall, Vice President, Communications and Investor Relations, Cineplex. “We created A Balloon for Ben in the same spirit and we hope that it encourages viewers to once again make time for what’s really important in their lives.

A Balloon for Ben is set in a world where balloons are filled with the light of film. Ben and his father purchase a balloon with the intention of watching it together, but things do not go as planned when the demands of his father’s job get in the way. What follows is a heartwarming tale of how Ben’s father ultimately shares the joy of making time for what he loves, with his son. The film features a unique rendition of ‘Everywhere’ by Fleetwood Mac, which is performed by Toronto-native Em Patrick (English) and Star Académie winner, Stephanie Lapointe (French).

“A Balloon for Ben” will be shown at Cineplex’s 165 theaters across Canada as part of the December and January Pre-Shows. It will also be promoted and brought to life through a fully-integrated marketing strategy across Cineplex’s social media, communications and digital channels.

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Last December, Cineplex launched Lily & The Snowman and shared the story of a young girl and a friendly snowman which captured the imagination of Canadians from coast-to-coast. It quickly became one of the most-watched Canadian short films of the year, achieving over 60 million views online in addition to being recognized at awards shows and short film festivals such as Cannes Lions, One Show and Webby’s. In Canada, it was awarded gold at both the Marketing, AToMIC and CMA awards. The film’s cover of ‘Follow You Follow Me’ hit the Billboard charts, making regular rotations on Canada’s most prominent radio stations.

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A full-length version of the song featured in A Balloon for Ben, ‘Everywhere,’ will be available for purchase in mid-December on Spotify, iTunes and Google Play Music, with proceeds benefitting WE, Cineplex’s national charity partner.

Canadians are encouraged to engage and share over social media using the hashtags #ABalloonForBen and #SeeTheBigPicture,

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A magical world

9.4

I like it.

Memorable9.0
Effective9.0
Style10.0
Heart or Humor10.0
Execution9.0

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