BBC One: Wonderland – 2018 Christmas Advert

The BBC’s in-house creative agency, BBC Creative, creates this short film commercial for BBC One. BBC One last year Christmas advert was about “The Supporting Act”.
Directed by Sam Brown through Rogue Films, the BBC2018 Christmas advert illustrates families rediscovering the joy of spending time together at Christmas and will run in key junctions between programmes over the next two weeks.

Creatives were Edward Usher and Xander Hart working into Executive Creative Director Laurent Simon and Director of BBC Creative, Justin Bairamian. The cast was chosen from the length and breadth of the UK, and the film was largely shot on location in Cromer, North Norfolk.

The background music is the song “Lost in You” by Emmy The Great. The re-recording for the film was composed by Alex Baranowski and performed by Emmy the Great and The London Metropolitan Orchestra.

This Christmas, BBC One will remain the home of the biggest programmes that family and friends can enjoy together including Strictly Come Dancing, Doctor Who, Call the Midwife, Mrs Brown’s Boys, EastEnders, Luther, Hold The Sunset, The ABC Murders, and Les Misérables.

Wonderland follows the story of a teenage boy who lives with his family, in a small seaside town. The demands of everyday life mean that he and his mum don’t get to spend as much time together as they used to. But one day, with Christmas fast approaching, everything changes and they get to spend a unique afternoon together that they’ll never forget. The message is simple; when you do manage to get some time with the ones you love, be sure to cherish it.

Charlotte Moore, Director of Content at the BBC says: “This wonderful film tells a story that I’m sure many of us will relate to. It beautifully compliments BBC One which is all about enjoyment and sharing special moments together. ”

Kerry Moss, BBC Portfolio Head of Marketing, says: “This year’s BBC One Christmas film celebrates the channel’s role in bringing people together. It draws on the insight that at Christmas, time appears almost to stand still, enabling us to escape the distractions of everyday life to be with those to whom we’re closest.”

Laurent Simon, Executive Creative Director at BBC Creative, says: “Last year, we were a late entry into the competitive world of Christmas campaigns, and yet managed to take one or two people by surprise. So this year, we were keen to follow up with something just as captivating. I’m incredibly proud of the work my team has done and we hope everybody loves it as much as we do.”

The film is available from today on BBC iPlayer and the BBC’s social media channels and will be televised tonight for the first time after Strictly Come Dancing on BBC One.